On the first day late-night show, not less than 50 priests from Srirangam came to a theatre in Tiruchy and several of them came with their family members. While theatres in Ariyalur and other northern districts saw audiences mainly belonging to the PMK, those in Tiruchy attracted significant numbers of Brahmin priests.
With actor Richard Rishi as protagonist and acclaimed di¬rector Gautham Vasudev Menon playing the antagonist, the star cast may have nothing to write home about but promotions through social media which led to an ocean of reviews, memes, short videos and trailers were said to have drawn the crowds with political allegiance. So, how did the film attract a massive crowd within a few days of its release? Who constituted the audience? Well, Rudra Thandavam, directed by Mohan G Kshatriyan, is a political film and crowds were there for political reasons rather than for any cinematic aesthetic or fan following. Though fans of leading stars celebrate the release of a new film by putting up banners, per¬forming pooja to cut-outs, it was intriguing to note that youth were taking out a procession on the roads and dancing to drum beats for a film, which doesn’t have major stars and the director has just one film (Draupathi) to his credit.
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